Post by Saffron on Apr 7, 2021 12:01:50 GMT
Goal: Promote the retail industry. Adding more strategy and interesting opportunities to increase profits.
Impact: Mostly mid to late-game players, but those who do not wish to specialise will be largely unaffected.
Mechanics: Each business is given the opportunity to invest in marketing/branding in order to specialise their retail stores and open up new opportunities to make a profit.
Each player is given two new attributes to position their retail stores which can be changed gradually as they invest in marketing campaigns. These changes affect all retail stores of one type, e.g. Hardware Store. The player can use marketing campaigns to change these two attributes gradually, which affects the demand of their product under certain conditions. The two attributes are their:
So what can each player do?
They can pay for one of a few marketing campaigns (e.g. Newspaper, Social Media, Television) which all have different associated costs and are different in their impact. They set whether they want it to promote their business as budget/normal/high-end and they can choose a product to specialise in if they wish. This is optional as they may wish to be high-end with no product specialisation.
When they purchase a marketing campaign it gradually changes their attributes over time (the speed and affect of the change depends on the level of marketing they chose). As specialism for a chosen product increases, all of the other products gradually drop to balance this increase.
For example:
I've create a visual for my Hardware Stores.
In this example I have paid for a Television campaign to promote my Hardware Stores as "budget" with a focus on Cement. So even though Cement isn't always the most profitable product in retail at the moment, I can benefit from a edge in selling it that few other businesses have. Also, I can still make a good profit during a recession as customers are likely to turn to a "budget" Hardware Store, however I'm at risk during a boom.
Important Points
- The affects of marketing campaigns would benefit from being 'gradual' to avoid players changing their business constantly to suit the current economy e.g recession.
- Marketing campaign could be made cheaper or more effective by a good CMO
- Different industries could be affected slightly differently by these changes e.g. a "budget" Car Dealership specialising in luxury cars is a terrible idea lol.
Hope this helps
Impact: Mostly mid to late-game players, but those who do not wish to specialise will be largely unaffected.
Mechanics: Each business is given the opportunity to invest in marketing/branding in order to specialise their retail stores and open up new opportunities to make a profit.
Each player is given two new attributes to position their retail stores which can be changed gradually as they invest in marketing campaigns. These changes affect all retail stores of one type, e.g. Hardware Store. The player can use marketing campaigns to change these two attributes gradually, which affects the demand of their product under certain conditions. The two attributes are their:
- 1. Market Positioning - Either "Budget" or "High-End" which affects all products of one store type.
- - Budget = The product quantity sold is less affected by a recession, but the increase is less during a boom. Lower prices increase quantity sold more dramatically.
- - High-End = Product quantity sold is more negatively affected during a recession, but the increase is more significant during a boom. Quantity sold is less affected by higher prices, but prices that are set too low can cause a significant drop in quantity sold.
- 2. Product Specialism - They can choose products to specialise in at the expense of their other products (ultimately creating a niche retail business).
- - Higher specialism - This product has a higher than normal quantity sold above demand for the same price.
- - Lower specialism - This product has a lower than normal quantity sold below demand for the same price.
So what can each player do?
They can pay for one of a few marketing campaigns (e.g. Newspaper, Social Media, Television) which all have different associated costs and are different in their impact. They set whether they want it to promote their business as budget/normal/high-end and they can choose a product to specialise in if they wish. This is optional as they may wish to be high-end with no product specialisation.
When they purchase a marketing campaign it gradually changes their attributes over time (the speed and affect of the change depends on the level of marketing they chose). As specialism for a chosen product increases, all of the other products gradually drop to balance this increase.
For example:
I've create a visual for my Hardware Stores.
In this example I have paid for a Television campaign to promote my Hardware Stores as "budget" with a focus on Cement. So even though Cement isn't always the most profitable product in retail at the moment, I can benefit from a edge in selling it that few other businesses have. Also, I can still make a good profit during a recession as customers are likely to turn to a "budget" Hardware Store, however I'm at risk during a boom.
Important Points
- The affects of marketing campaigns would benefit from being 'gradual' to avoid players changing their business constantly to suit the current economy e.g recession.
- Marketing campaign could be made cheaper or more effective by a good CMO
- Different industries could be affected slightly differently by these changes e.g. a "budget" Car Dealership specialising in luxury cars is a terrible idea lol.
Hope this helps